Meta, Google & Amazon experience for local businesses of Market Harborough & beyond
big-tech expertise, locally
Paul O'Brien
Founder, Brand Canyon
My approach is built on years of working inside Google, Amazon and Meta. I’ve spent my career helping global brands find their footing - whether that was setting up Instagram Shops, making sure products showed up correctly on Google Shopping, or keeping a lid on complex Amazon Advertising budgets.
Beyond the tech giants, I spent a long time managing digital marketing for the Harry Potter franchise at Warner Bros. Today, I take the exact same methods I used for those household names and put them to work for local businesses in Leicestershire that are ready to grow.
How I Help You Grow
WEB DESIGN & PERFORMANCE AUDITS
Find out why your existing site isn't converting visitors into leads
Clear, step-by-step action plans for you or your team to fix
Complete custom website redesigns built to sell your services
High-converting landing pages for specific campaigns
Fast, modern online storefronts & checkout setups
PAID ADS & DATA TRACKING
Fix broken tracking across Google Analytics (GA4) & Meta Pixels / Datasets
Track every enquiry, phone call, and sale with 100% accuracy
Full audits to stop your Google & Meta Ad budget bleeding out
Targeted ad campaigns that put you in front of ready-to-buy clients
Ongoing tweaks & improvements to lower your cost per lead
BRAND ASSETS & Ongoing Support
Visual brand tweaks, logos & assets that make you look established
Scroll-stopping photo, video & creative content for your campaigns
Practical guidance on where to focus your marketing next
Flexible hands-on help to support your in-house team during busy periods
Work on a flexible monthly agreement - scale up, dial back, or pause anytime
What makes me different
Common Approach
Copy & Paste Projects
Jargon Overload
Dull Ideas
Limited Experience
One-Off Approach
Hidden Costs
Outdated Methods
Limited Scope
Reactive Tactics
Client Dilution
Brand Canyon
Bespoke Strategy
Plain Talk
Creative Solutions
Ex-Google, Meta & Amazon
Strategic Growth Partner
Fixed-Fee Roadmaps
Innovative Tools
Web & Ad Specialist
Data-Driven Sprints
Capacity Control
Pay for progress, not presence
Traditional agency retainers breed resentment: you pay every month whether meaningful work gets done or not. I don't work on day rates, billable hours, or vague retainers.
Everything I do is tied to a fixed-fee roadmap agreed upon upfront. If an in-scope deliverable takes a little longer to get right, that’s on me - you will never see an unexpected fee increase or surprise invoice.
FIXED-FEE BUILDS & audits
30% Deposit to Secure Capacity
Guaranteed Fixed Price: The quote agreed is the final price - no day rates or overrun fees.
In-Scope Protection: Any extra effort required to complete agreed deliverables is covered.
Final Sign-Off Release: Balance unlocks deliverables only once you've reviewed the work.
100% Clean Handoff: Full ownership of all code, assets, and logins transferred to you.
Real-TIME Result Campaigns
Billed in Advance
Dedicated Sprint Capacity: Direct, proactive campaign tuning and budget optimisation.
Live Lead & ROI Dashboards: Always know your exact cost-per-lead and attribution in real time.
No Agency Handcuffs: Never trapped in 6- or 12-month lock-in contracts.
Total Flexibility: Scale your ad spend, dial it back, or pause when capacity is full.
Flexible Bolt-On Support
Minimal Base Fee + Sprints
No Retainer Waste: Everything scoped up-front. No vague standby hours that go unused.
Essential Baseline Care: Low monthly base covering core health checks, tracking, and updates.
Elastic Sprints: Bolt on landing pages, new creative, or campaign bursts with fixed quotes.
Automatic Reset: Instantly drops back down to the minimal base rate once the sprint ends.